Privacy policy

Privacy policy

Back To Health Chiropractic Centre
Effective Date: February 27, 2026

Back To Health Chiropractic Centre (“we,” “us,” or “our”) is committed to protecting the privacy and security of personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information through our website at www.ibthcc.com and related online services.

This policy applies only to information collected through our website and online interactions. It does not apply to personal health information collected in the course of providing clinical care, which is governed by applicable healthcare privacy legislation.

1. Accountability

Back To Health Chiropractic Centre is responsible for personal information under our control and has designated a Privacy Officer to ensure compliance with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Contact information for our Privacy Officer is provided at the end of this policy.

2. Information We Collect

We may collect the following types of personal information through our website:

a) Contact Information
  • Name
  • Email address
  • Telephone number
b) Appointment Information

When scheduling an appointment through our online booking system (Calendly), we collect:

  • Name
  • Email address
  • Phone number
  • Appointment date and time

We do not collect personal health information through our website booking system.

c) Website Usage Information

We may automatically collect certain technical information when you visit our website, including:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Date and time of visit
  • Referring website

This information is collected through analytics and advertising tools.

3. How We Use Your Information

We may use personal information for the following purposes:

  • To schedule and manage appointments
  • To respond to inquiries
  • To communicate with you about services
  • To send email communications where consent has been provided
  • To improve our website and user experience
  • To measure marketing and advertising effectiveness

We do not sell personal information.

4. Consent

We collect, use, and disclose personal information with your knowledge and consent, except where otherwise permitted or required by law.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.

5. Analytics and Advertising Technologies

Our website may use third-party analytics and advertising tools, including but not limited to:

  • Google Analytics
  • Google Ads conversion tracking
  • Meta Pixel

These technologies may use cookies, pixels, and similar tracking mechanisms to collect information about how visitors use our website.

This information may be used to:

  • Analyze website traffic
  • Measure advertising performance
  • Deliver relevant advertisements
  • Conduct remarketing or retargeting campaigns

No personal health information is used for advertising purposes.

You may adjust your browser settings to refuse cookies. You may also opt out of certain advertising tracking through Google and Meta’s ad preference settings.

6. Third-Party Service Providers

We may use third-party service providers to operate our website and business, including:

  • Online booking platforms (e.g., Calendly)
  • Email marketing platforms
  • Customer relationship management (CRM) systems
  • Website hosting providers
  • Analytics and advertising platforms

These service providers are given access only to the information necessary to perform their functions and are required to maintain appropriate safeguards.

7. Cross-Border Data Transfers

Some of our third-party service providers may store or process personal information outside of Canada, including in the United States.

As a result, personal information may be subject to the laws of the jurisdiction in which it is stored or processed.

We remain responsible for personal information transferred to third parties for processing and take reasonable steps to ensure appropriate safeguards are in place.

8. Email Communications

If you subscribe to receive email communications from us, we will use your email address to send updates, promotions, or clinic information.

All marketing emails include an unsubscribe mechanism. You may withdraw consent to receive marketing communications at any time by using the unsubscribe link or contacting us directly.

We comply with Canada’s Anti-Spam Legislation (CASL).

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with legal and regulatory requirements.

When personal information is no longer required, it is securely deleted or anonymized.

10. Safeguards

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

These safeguards include:

  • Secure website encryption (SSL)
  • Restricted access to information
  • Password-protected systems
  • Use of reputable third-party service providers
11. Access and Correction

You have the right to request access to personal information we hold about you and to request correction of inaccurate information, subject to applicable legal restrictions.

Requests may be submitted to our Privacy Officer.

12. Data Breach Notification

In the event of a breach of security safeguards involving personal information that poses a real risk of significant harm, we will notify affected individuals and report the breach to the appropriate authorities as required by law.

13. Children’s Privacy

Our website is not intended for children under the age of 18 without parental or guardian supervision. We do not knowingly collect personal information from children through our website.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated effective date.

15. Contact Information

Back To Health Chiropractic Centre
20 Cranston Park Ave. #6
Maple, Ontario L6A 2W2
Canada

Tel: (905) 303-1009

Privacy Officer:
Email: info@ibthcc.com

If you have concerns about our privacy practices, you may also contact the Office of the Privacy Commissioner of Canada.